In the heart of Montevideo, a spark ignited a movement. Born from a shared passion for music and a desire to break free from the ordinary, "Never Be Frog" emerged as a beacon for independent artists and a haven for those seeking a deeper connection to music.
The name itself, "Never Be Frog," encapsulates our ethos. It's a call to action, a reminder to never settle, to always strive for growth and evolution. We believe that music has the power to transform, to inspire, and to unite. And we're here to amplify those voices that dare to be different.
From humble beginnings as a collective of like-minded musicians, "Never Be Frog" has blossomed into a thriving community and a respected independent label. We've championed countless artists, hosted unforgettable events, and fostered a sense of belonging that transcends the boundaries of genre and geography.
Our journey is far from over. We're constantly evolving, always seeking new ways to support and empower the artists who make our community so special. We invite you to join us on this adventure, to discover the music that moves you, and to become part of something bigger than yourself.
Welcome to "Never Be Frog" - where music meets belonging.
At the core of "Never Be Frog" lies a set of unwavering values that guide our every decision and action. These principles shape our community, inform our partnerships, and fuel our passion for music:
Artist Empowerment: We believe in providing independent artists with the tools, resources, and platform they need to thrive. We celebrate their unique voices and champion their creative visions.
Community Building: "Never Be Frog" is more than just a label; it's a family. We foster a sense of belonging, collaboration, and mutual support among our artists and fans. We believe that together, we can achieve more than we ever could alone.
Diversity and Inclusivity: We embrace the rich tapestry of musical styles, backgrounds, and perspectives. We believe that diversity fuels creativity and that everyone deserves a place at the table.
Authenticity and Integrity: We value honesty, transparency, and genuine expression. We encourage our artists to stay true to themselves and their art, and we strive to maintain the highest ethical standards in all our endeavors.
Innovation and Evolution: We're not afraid to push boundaries and challenge the status quo. We believe in constantly exploring new ideas, embracing emerging technologies, and adapting to the ever-changing landscape of the music industry.